Top definition. AXE body spray. An extremely dangerous chemical weapon worse than mustard gas. Usually used to make an Axe bomb.
Axe Commercial Suggests That Women's Increasing Hotness Is A Danger To Men
Urban Dictionary: AXE body spray
When Jean Paul Gaultier launched his Le Male perfume in , the fragrance represented a daring take on masculinity for its time. Does the actual scent of Le Male capture a decidedly male essence? That depends what you think a man should smell like. There is no scent or note that is inherently masculine or feminine, and our conception of what smells are appropriate for men versus women is more dependent on changing cultural norms than a fixed standard. But gender can be a crucial overlay that brands can play with to tell a particular story or reach a particular market. Sometimes that results in a blockbuster fragrance like Le Male. All scented products, ranging from mass-market deodorant to high-end perfume, use names and packaging to convey a message of gendered expectations.
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Amusing or offensive, Axe ads show that sexism sells
Using the same body wash your mom bought you in high school? It's time for an upgrade. The best men's body washes don't just smell fantastic, though that obviously has a lot to do with it.
Axe makes an entire range of grooming products for men. Its ads are generally known to contain some degree of steaminess. In most of Axe ads there is a portrayal of how the Axe products can add to and magnify your masculine charm. The theme is generally similar across most of the Axe deodorant ads.